Marketing Answers You're Looking For

The Seldon Marketing Blog

What is PPC

Posted by Ben Seldon

Pay-per-click, aka sponsored results, are the 10 results of a search query that are often highlighted in yellow in the top and right side bar. A PPC campaign chooses the words it wishes to sponsor and pays every time a searcher clicks on that text ad. This accounts for about 10-15% of all clicks on the page.

Topics: PPC

Subscribe by Email

Browse by Tag