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Where To Blog

Posted by Ben Seldon

Where To Blog

Writing a blog will help you to educate and inform potential customers and nurture your existing clients.  But your target audience must know about your blog and read it in order for it to be effective.  Getting the blog online is one step.  The next step is to place the blog where it will be noticed.

So the question becomes, “Where to blog?”

To determine where to blog you should use the following tips:

Understand your target market – your ideal client will visit specific web sites on a regular basis.  Get to know your target audience and create a list of web sites, forums, communityblog services sites, social media and other online locations based on your audience preferences.

Leverage links – once you have your blog posted to your business web site you can post links to your blog on other places.  It is important that this practice is performed tastefully and not in a way where it would be perceived as spam.  For example you can post on Twitter about your new product release and anyone interested can find out more by clicking a link to your blog. 

Use SEO – your blog should take full advantage of SEO techniques and also include some authority site links so that your online reputation will improve – plus the authority sites may reciprocate in kind.

Consider PPC – pay per click, or PPC, can also help to direct traffic to your blog posts.  There are numerous ways to utilize PPC, but you should have an experienced online marketing company help you in the process so that you will not incur unnecessary fees.

Where to blog can be a roll of the dice, but with the right marketing partner you can increase traffic while growing your business.  Seldon Marketing can help you to find the right places to blog.  For more information please call us directly or click the button below and we will contact you.  Thank you.

 

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