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How Do I Market My Website Online

Posted by Ben Seldon

How Do I Market My Website Online

Every type of business from small home offices to large global enterprises should have an online presence on the web.  Once your web site is set up and launched, the next big challenge is properly marketing your web site so that your existing customers, trading partners, and potential new customers can find your business online.

To market your web site online consider these tips:

  1. Create a marketing plan BEFORE launching your web site - prior to designing the first page of your web site you should work with youronline marketing marketing partner on the strategy to get visitors and traffic.  By creating the marketing strategy first you can help the web site designers to create pages that are tailored and aligned with the strategy.
  2. Use SEO on every page and every post - perform analytics to determine what search engine optimization keywords and phrases would work best on your web site.  Then develop web site content that leverages all of these terms in a relevant and attractive way.  This will help not just your landing page but all pages on your web site to receive traffic and gain in search rankings.
  3. Go to online sites that your target audience visits - profile your target audience and determine what similar or complimentary web sites would most likely be frequented by this group.  Online communities exist for virtually every type of business and industry - so it is important that your company is present in these online locations to gain notoriety and increase your web site traffic.
  4. Leverage content to build reputation - develop content in blogs, white papers, articles and industry forum participation that demonstrates your knowledge, products or services.  It is important to develop content that is not too salesy, but instead create content that is lively, entertaining and informative for your target audience.


Seldon Marketing has the experience and skills to create your web site or help with your marketing.  For more information please call us directly or click the button below and we will contact you.  Thank you.

 

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