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Why are Ebooks Important

Posted by Ben Seldon

Why are Ebooks Important

An informed customer can be one of the most loyal and lucrative partnerships that your business can enjoy.  Finding those customers can be very challenging, however.  Ebooks can provide your business a means to attract informed potential customers while also educating prospects about your products or services.

Ebooks serve an important purpose in the online world from different perspectives.  Some of the benefits of an Ebook include:

Faster – you can produce an Ebook much faster than traditional printed brochures, pamphlets, or catalogs. 

Accessible – an electronic book can be easily accessed from virtually any device that isebooks
connected to the internet.  Smartphones, tablets, e-readers as well as laptops and desktops can access an Ebook.

Reusable – without a complete re-write, you can leverage your Ebook in multiple channels such as social media, industry events, and your web site.  You can also send your Ebook to your email subscribers once a year, making only minor revisions where needed.

Printable – if you desire to have a print version of your Ebook the effort is relatively simple. 

Interactive – with an Ebook online you can request readers to provide their comments and feedback.  This is an invaluable marketing tool that lets you respond more personally to those who could be converted to customers.

Inexpensive – the cost to produce an Ebook is relatively inexpensive when compared to other marketing material productions. 

Flexible – you can include links to YouTube videos, presentations, and other online resources as part of your Ebook.

With the benefits of utilizing an Ebook you can leverage this tool as a highly effective marketing technique.  Your existing customers can benefit as well as new leads.  Seldon Marketing has the experience and skills to develop high caliber content and manage the online publishing process for your Ebook.  For more information please call us directly or click the button below and we will contact you.  Thank you.

 

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Topics: ebooks

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