To compete in today’s global economy, an online marketing plan must include a social media strategy. The challenge in social media can be filled with a lot of investment and misdirected efforts, making your social media marketing campaign falter. Even with its pitfalls and frivolous posts, social media is a marketing force to be reckoned with. Leverage this platform to generate leads and convert more customers for your company.
Social Media Marketing Platforms
Before abandoning your social media marketing work, note these important items:
- The landscape constantly changes. Facebook and Twitter may be the primary social media sites today, however, new sites such as Instagram, Pinterest, Snapchat, Tumblr, Vine, or YouTube can easily emerge as the leader in a matter of months. Be prepared to adjust to trending social media sites as they come and go.
- Focus on your target audience. Some businesses may have a social media marketing strategy of existing on as many platforms as possible. While this is ok, it can stretch your resources thin. Instead, analyze where your ideal customers go and put most of your efforts on those social media sites. For example, your legal practice may find most of your clients use LinkedIn on a regular basis. They may also be using Twitter more frequently.
- Use a partner. It is very easy to spend an exorbitant amount of time keeping social media sites updated and responding to posts. By working with a skilled social media marketing partner you can better manage your campaigns, stay on top of trends, and have time to devote to other efforts.
- Reputation management. Your online reputation is extremely valuable, but it can collapse with one bad comment. Make sure you have a plan in place that will respond professionally to all types of comments. Launch initiatives to help generate positive activities. Some initiatives can be referral contests, surveys, or special promotions.
Click the icon below to speak with a Social Media Marketing Expert at Seldon Marketing Company - or, call direct 646.342.3162.