What Is Inbound Marketing
Traditional marketing strategies involve what is now commonly called “outbound marketing” techniques. Basically, outbound marketing sprinkles a marketplace with printed advertisements, radio or TV spots, and some generic websites in the hope that someone who notices the advertisement will react. While this has been a long standing approach and in some places has some applicability, the return on investment is often not really enough to justify the effort.
Inbound marketing, on the other hand, is a relatively new approach that relies heavily on the internet. From an ROI standpoint, inbound marketing is far superior to outbound marketing.
What is inbound marketing?
The strategy of inbound marketing involves several key techniques including:
SEO – search engine optimization leverages keywords and phrases to improve the likelihood that your business will be found whenever a potential customer searches for those terms. Leveraging powerful search engine sites such as Google, Bing, Yahoo or others can be tremendously beneficial to your business by bringing you leads based on what they are looking for.
Social Media – finding social media communities where your target customers are most likely to reside is an important strategy with inbound marketing. By being in the right place at the right time your business can pick up new opportunities and help to cultivate better relationships with existing customers.
Targeted communications – email, blogs and newsletters can use inbound marketing to focus on the topics that your potential customers care about the most. Through subscription services and paying close attention to feedback or comments you can gain valuable insights into your target audience.
There are multiple steps involved with inbound marketing. What is inbound marketing for your business? Every company can have a different approach. Seldon Marketing can help you to define your marketing strategy to boost brand identity and increase your leads. For more information please call us directly or click the button below and we will contact you. Thank you.