And Why Do I Need To Do It?
The function of social media, when it comes to marketing, is to allow companies to communicate throughout the day to their audience without requiring an opt-in effort by the consumer such as opening an email which can be intrusive and annoying.
The most common mistake social media marketers make is focusing on sales related posts such as a discount offer, which are boring and only have diminishing returns. Instead, it is vastly more effective to focus on engaging with the audience so that they share interesting content with their friends, increasing the amount of eyeballs that see the content.
There are 2 essential pieces to successful social media marketing:
- Focus on engagement
- Only rarely try to convert a direct sale from a post