Social Media Marketing Firms
Part of your marketing plan should include your social media strategy. To help in developing your approach to social media, you will need to find a partner that can assist you in properly managing the implementation and execution. Many social media marketing firms are available to choose from – but which firm would be best?
The following is some advice on choosing the right partner from the social media marketing firms that are knocking on your virtual online door:
Experience – does the firm have experience with managing social media campaigns? Can they provide examples of the types of campaigns that were managed and how they performed? Look for quantitative and measurable facts to help you to compare.
Knowledge – is the firm familiar with your particular industry or business? Can they share what they have done in your industry and if they are currently working with any other businesses that you may know? If they are working with your competition make sure you have a non-disclosure agreement in place so that your trade secrets will be kept intact.
Skills – it is good for the social media marketing firms to have real world business experience, but it is also important that they know the technical side of campaign management. What tools do they utilize to gather information, analyze and make recommendations? Do they have technical experts as well as business experts as part of their team?
Value – what added value does the firm bring to your marketing plan? Can they benchmark against similar industries and companies and make recommendations? Or does the firm only look for ways to charge for services? Make sure you are getting the best value for your investment.
Social media marketing requires knowledge of online communities and how they can be leveraged to improve business. Seldon Marketing can help you to launch and manage your social media strategies. For more information please call us directly or click the button below and we will contact you. Thank you.