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What is PPC

Posted by Ben Seldon

What is PPC

Pay per click advertising (PPC) has existed for some time now, but only recently has it evolved into a highly effective marketing tool that can be used successfully in almost any business marketing strategy.

Google Adwords and other PPC models have substantial research and scientific logic built behind the scenes that greatly enhances the effectiveness of this marketing approach.  ByPPC combining SEO capabilities with pay per click you can get great results in a short period of time.  Whenever a user enters certain keywords into a search engine such as Google, Bing or Yahoo your business can display in a sponsored area or at the top of the results listing depending on the type of pay per click you choose.

Some of the benefits of PPC include:

Fast results - if you are needing to increase visitors to your web site quickly, this is an ideal approach

Compliments campaigns - for specific marketing campaigns you can utilize pay per click to increase attention.  For example if you are running a football season special you can add football and other keywords to the PPC model to get traffic directly targeted at your campaign.

Better ROAS - Return on Ad Spend is a big deal in the marketing world.  With the right pay per click strategy in place you can get the right ROAS for your business.

Build your brand - increase your brand awareness by making your presence known through pay per click advertising.  You can also have your brand appear when competitor names are typed if you like.

Expand your market - if you want to stay local or grow your service area you can utilize pay per click to bring awareness in the geographic areas you choose.

Utilizing pay per click can be a great benefit to your business when applied wisely.  With the right online marketing partner you can make pay per click highly effective.  For more information please call us directly or click the button below and we will contact you.  Thank you.


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Topics: PPC

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