How to Find the Best Lead Generation Firm 

Looking for the best lead generation firm should not be a difficult task.  After all, if the firm is worth anything they should be at the top of search engine results list when you look, right?  The best lead generation firm that your business needs may not always be at the top of the search results, however.

Consider how the marketing firm would have arrived at the top of the list.  There are several ways that this could have happened:

Pay per click (PPC) – if the marketing firm needs a jump start to get things rolling they may expend a lot of funds on PPC marketing to get their name at the top of the list.  This may get them increased visitors but there is more to a marketing firm than just a PPC budget.

Organic results – it is possible that the lead generation firm has enough traffic and activity on their web site to have high search rankings.  Lots of activity does not always mean quality service or the types of lead generation that your company would need.

SEO – if the marketing firm knows anything about online activities they would have optimized their web site and other online channels for SEO.  This is a good indicator to tell you the firm is savvy with online tools and has technical capabilities.  However a marketing firm is much more than just technical skills – there should be a good understanding of business and how to use that technology successfully.

The ideal way to find the best lead generation firm is to take the top ten or so results that seem legitimate and make an inquiry.  Have questions in place to make sure the firm will meet your specific marketing and business goals.  Then determine if their fees and services will work for your unique needs.

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Best Lead Generation Firm in the United States

Among the best lead generation firms are marketing services companies that understand the intricacies of inbound marketing.  By tuning your marketing strategy by implementing inbound marketing techniques, your business can realize not only an increase in leads but an improvement in the quality of those leads.  Higher quality leads have a higher likelihood of converting into loyal customers.

The best lead generation firms have certain qualities:

Focus on your business marketing plan – the firm will review your marketing plan and understand how it aligns with your overall business goals and objectives.

Get to know your target markets – the firm will perform research of your existing customers as well as your target audience to understand their habits, demographics, and the most common online channels used.

Study your industry – the firm should analyze your industry including competitors and how they measure up to your organization online.  A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can be very helpful in determining your company’s position in the online marketplace.

Leverage online tools – from Google Analytics to Hubspot and more, the best lead generation firm should fully utilize online tools to create valuable content and processes to launch campaigns, tune web sites, and present a consistent marketing message.

Use multiple online channels – the firm should make sure that all available online channels are used including social media, blogs, email, Ebooks, articles, web sites and more.

Provide ongoing support – as part of your inbound marketing services the firm should perform regularly scheduled reviews that take analytics reports and conversion metrics to compare to your marketing strategy.  Determine if the techniques are meeting goals, and be prepared to tune or adjust where needed.

To be the best lead generation firm all of these qualities should be performed for your business in order to achieve superior results.  For more information please call us directly or click the button below and we will contact you.  Thank you.