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How Do I Get To The Top Of A Google Search

Posted by Ben Seldon

How Do I Get To The Top Of A Google Search

The best way to get qualified leads and greater conversion rates for your web site is to get to the top of a Google search.  The power of search engines has been documented time and again – and like the American gold rush of the 1800’s, everyone is clambering to get the best spot and strike virtual gold.

To get to the top of a Google search there are several important techniques:

Know your audience – structure your web site and all content around your target market andgoogle search experts what terms they would most likely use for a search.  Carefully research your target audience to make sure you get to know them as well as possible in order to understand what search tools and online web sites they are most likely to use.

Kick off SEO – utilize search engine optimization in order to determine the best key words and phrases to incorporate into your web site content, blog writing, social media and other online posts.  The more you utilize SEO, the better your search rankings will rise to the top.

Consider AdWords – a special offering that Google provides is their AdWords feature.  This allows your web site to be featured at the top of certain searches based on key words that you pay for.  There are several different AdWords approaches to consider depending on your budget and the number of AdWords you wish to use.

Constantly Fine tune – your web site should be regularly updated with fresh information, updates, and news about your business, your products or services, and general industry information.  The more often you update your web site with relevant and informative content, the better your ranking will be for searches.

As you strive to be at the top of Google search, look for a marketing partner that can help you to achieve your goal.  For more information please call us directly or click the button below and we will contact you.  Thank you.


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