In the world of Internet lead generation companies, there is a diverse offering.  Some companies focus on specific niche lead generation techniques such as bulk email or web site design.  Other companies offer a large amount of services that may or may not be suitable for your specific needs.  In the end, it's important that you pick from the Internet lead generation companies that will provide success for your business.  

Some of the qualities to look for in a successful lead generation provider include:

• Focus on your business – the provider should take the time to get to know your business and what your marketing strategy should be.  If needed, the provider should help you to build an online marketing strategy that is tailored to your business goals.
• Experience and knowledge – the best lead generation providers are not only very knowledgeable on the latest trends and strategies, but they should also have real world experience on how those technologies are applied to generate leads.
• Best practices, benchmarks, and KPI’s – your lead generation provider should be very familiar with industry best practices and should work with you to compare your lead generation statistics to similar companies.  Additionally, your provider should present key performance indicators that will help you to measure the success of any lead generation strategy.
• Creativity – because every business is unique, it's important that your lead generation provider exercise creativity to help your strategies stand out.  There could be an innovative approach needed to attract your target audience, or you may need to launch a new product line in a unique way.  There is rarely a “cookie cutter” approach that fits all businesses.  Instead, look for a successful lead generation provider who customizes services specifically around your business goals.

The definition of successful lead generation companies can vary depending on your perspective.  Your first step should be to consider your business goals and then seek a lead generation provider who can step up and help you to achieve your objectives.