Examining your business marketing plan should be a first step before talking to any lead generation firm.  Consider these questions when reviewing your plan:

What is your plan’s primary goal?  Do you wish to sell more products or services?  Will you be introducing new offerings?  Are there new locations or territory expansions planned?  Is it simply to add new customers?

What role does lead generation play?  Some businesses may have a good number of customers, but the clients may not purchase enough and there may be a need to foster loyalty.  In other cases, there are not enough accounts, not the “right” accounts, or there is a desire to expand.  Consider how lead generation contributes to your marketing goals.

Is your target market defined?  Do you have a clear view of your ideal customer and the attributes associated with that target audience?  Research might be needed in order to determine specific traits or demographics such as location, income or revenue levels, buying habits, or frequently visited web sites.  Your lead generation firm should be able to help in refining this, but it is important that you already have some good idea of what your target audience would look like.

Do you have a specific budget for lead generation?  Consider carefully how much it currently costs to get new leads today and your success rate with those leads.  If you could increase the number of quality leads that convert to customers, what value should be placed on that capability?  Set aside a portion of your marketing budget exclusively for lead generation and measure the results accordingly.

With the right lead generation firm, you can realize an increase in your web site traffic, a greater number of leads, and an even higher percentage of qualified leads that successfully convert to customers.  The process requires a firm that will work with you and your marketing plan to structure a program that is best suited to meet your unique business requirements.  For more information, please call us directly or click the button below and we will contact you.  Thank you.

Successful Lead Generation Firm NYC

Not all marketing companies are cut out to be lead generation firms in New York City.  There are specific techniques that can bring in qualified leads for your company that require specialized skills, analysis, and tools.  There are plenty of marketing companies in NYC, but if you need a lead generation firm look for these capabilities:

Get to know your customers – the firm should take particular interest in getting to know your existing customers as well as your target customer persona. 

Understand your marketing goals – the firm reviews your business marketing goals and asks detailed questions about the purpose behind the goals.  For example if you are introducing a new product, the firm should ask whether you plan to sell this product to existing customers, new customers, or enter into a whole new market.

Utilize inbound marketing – strategies such as content development, social media, email marketing, blogging and other approaches should be reviewed with the firm to determine their level of experience and their recommendations for your business.

Implement analytics tools – there are high quality online marketing analytics tools available that can help to determine the current level of effectiveness for a marketing campaign and to test new strategies.  The firm should have in-depth knowledge on how to use these tools to help your company.

Don’t walk away – after the initial visit and the agreement is signed, the firm should not vanish.  Instead there should be regular interaction to measure the success of the project and to fine tune strategies such as SEO, PPC and others when needed.

In NYC you can find numerous marketing firms.  But for the right level of lead generation firm look for a service provider that can produce the results that you need.  For more information please call us directly or click the button below and we will contact you.  Thank you.

Lead Generation Firm

Behind every successful marketing initiative is a mountain of qualified leads that convert into sales and loyal customers.  Your marketing strategy should have a lead generation goal in mind and then align all campaigns toward that specific goal.

A lead generation firm can help you to achieve those marketing goals and bring you the right leads that convert to customers.

Increasing the amount of traffic on a web site is relatively easy.  Some may argue that even increase search rankings can be easy to do.  But ultimately you need a lead generation firm that brings you not only more traffic or better results, but qualified leads.

The right lead generation firm can provide:

Target audience profiling – by understanding your target audience you can create better lead generation tools and techniques.  Your marketing firm can establish specific criteria to find where your target audience is located online and begin implementing strategies so that your business is recognized and easily found by the right audience.

Qualified leads – a qualified lead contains contact information and basic data about a prospective customer that fits your target audience profile.  Qualified leads are more likely to convert to customers, so your sales team will be more productive with their lead follow up and you will realize better results overall.

Management of leads – your marketing firm can also help in processing the incoming leads to make sure that the qualification criteria is appropriate and the right types of leads are coming to your sales team.  Through analytics and reporting tools you can find out how many qualified leads come into your online doorway and how many actually convert to customers.

Ongoing refinement – as new opportunities present themselves your marketing firm should routinely fine tune your lead generation tools to make sure you are getting new leads.

Seldon Marketing specializes as a premier lead generation firm.  For more information please call us directly or click the button below and we will contact you.  Thank you.