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Potential Problems With PPC

Posted by Ben Seldon

Potential Problems With PPC

Pay per click (PPC) advertising can be a huge benefit for businesses that need to boost their online marketing success.  But there can be a down side to PPC if not managed properly.  To avoid problems with PPC review these common traps:
Potential Problems With PPC
Falling for the fast pitch - do not be fooled by the fast talking sales pitch about PPC from some online marketing companies.  Some of these companies may charge a "bargain" price for PPC but they do not provide high quality PPC set up and monitoring.  For example a bakery may want to use PPC each time the search term "bakery" is used on Google, but the marketing company may set up other terms such as "bake", "cook" or "recipe" that could increase traffic but may not provide qualified leads that will convert to sales.

Getting overzealous - it is really easy with PPC to set up hundreds or thousands of different search terms and phrases.  Before you know it you could be paying a substantial amount of fees with very little return on investment.  Without a set purpose the number of PPC terms can get out of control very quickly.

Losing focus - always keep in mind your marketing objectives when setting up a PPC campaign.  It can be too easy to set up additional PPC terms and phrases that do not tie directly to your marketing strategy.  Always revisit the strategy to avoid problems with PPC. 

Ignoring the budget - keep your marketing budget in mind when starting your PPC initiatives, and also review the progress throughout your campaign to make sure you are staying within your budget allocation for the campaign.  Fees can add up quickly, so it would be good to monitor frequently.

Problems with PPC can be avoided when you work with a trained and professional marketing partner that sincerely wants to help your company achieve its goals.  For more information please call us directly or click the button below and we will contact you.  Thank you.


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