The very nature of online marketing means fast results.  The online world is full of fast paced, real-time delivery of information and transaction processing.  Search engine optimization (SEO) is no different.  Businesses need an SEO firm that can deliver high quality results quickly.  

Before rushing into a decision on an SEO firm, consider these top five tips:

Focus on you – listen carefully to the first few minutes of your discussion with a potential SEO firm.  If they spend more time talking about their offering and less time discussing your specific business needs, they are not focused on you.

Spam versus targeted – be careful about firms that claim they will provide you with thousands of leads and send out tens of thousands of emails or messages on your behalf.  Make sure your marketing partner understands the importance of target marketing so you reach the right prospects.

Services available – the ideal SEO partner will have several service offerings that compliment SEO.  These offerings can include content creation, pay per click (PPC), blogging, social media, and more.  Look for an SEO partner that can provide more than just one service.

Tools for analytics and implementation – the most effective marketing and SEO companies utilize strong analytics tools that increase efficiency while also improving the quality of the results.  Hubspot is a premier tool for SEO and online marketing that the best firms use to help their clients.

Flexibility – make sure your partner is flexible in the pricing as well as the services provided.  The best firms will adapt to your specific business needs in order to achieve success.

Everyone is pressured to make quick decisions these days.  Take some time to ask the right questions and do your research before choosing an SEO partner.  The right company for your business can mean a substantial increase in your web site traffic, higher quality leads, and a better sales conversion rate.  Your online business brand identity is determined in large part by your SEO strategy and implementation.  Therefore, the right SEO firm is essential for your company.  For more information, please call us directly or click the button below and we will contact you.  Thank you.

In many ways you can consider your SEO firm to have a business partnership with you.  It is essential to find the right SEO firm that will make sure your company is successful in achieving its online marketing goals without breaking your marketing budget.   

You know you have the right SEO firm as a marketing partner when:

They know your audience – the firm should understand your target market and what web sites your potential customers are most likely to frequent.

There is plenty of research – when determining the best SEO strategy for your business, your firm should provide an abundant amount of research that supports their SEO recommendations.

Communication goes both ways – your SEO partner should bring to you knowledge and experience to help you benchmark against competitors and use best practices during your implementation.

The best tools are used – with the right analytics and software tools in place, you should have very efficient processes to roll out SEO and monitor progress as it is routinely tuned and reviewed.

A good plan is in place – the right methodology can make or break an SEO project.  Your partner should be able to stick to a plan that has proven to work well and generate success.

Success is measured – creating a set of metrics to determine how effective your SEO implementation is progressing will reassure everyone that you are on the right track.  The metrics can include web site traffic, demographics compared to your target audience, leads generated, and your sales conversion rates.

A variety of services are available – your SEO partner should have a good offering of services including content creation, email newsletters, blogs, social media management, Ebooks, and more.  While you may not need to use all of the services, it's good to know that there are options available to use in the future with a trustworthy partner.

Your business should have a certain level of comfort with your SEO provider.  It's essential to be able to bounce around ideas and brainstorm marketing strategies with a partner that you trust.  For more information, please call us directly or click the button below and we will contact you.  Thank you.