How Can I Use Google to Find Clients

Studies continue to show a growing number of consumers and businesses use a search engine to find products or services before looking anywhere else.  The most powerful search engine on the planet today is Google, with about 70% of the market share.  Your business can use Google to find clients by making the most out of the search engine capabilities and techniques within the Google application. 

The following are some techniques that allow you to use Google to find clients:

Search engine optimization (SEO) – this is by far the most powerful capability for online marketing which will bring client to your web site.  By selecting specific keywords and phrases that your target audience is likely to use when searching, your business can display closer to the top of the search results list.

Competitive research – you can use Google to look at what your potential clients are using as search terms and also review how your competition is poised online.  This information can help you to counteract competitors and come up with strategies to gain market share.

Google Keyword Tool – through the use of the Google Keyword Tool you can research a variety of scenarios, web sites, and search terms to determine how popular they are and which selections would be most effective.

Google Insights – another handy utility is Google Insights.  This provides you with statistics on how a keyword or phrase has been searched over a period of time.  For example “totally radical” may have been a hot phrase at one time, but it has probably dropped “radically” over time.  This can show you terms that are trending upward in searching as well as those trending down or are not currently used.

Adwords – using pay per click (PPC) technology, Google Adwords can bump your web site to the top of search lists for a fee.  This is helpful if you want to jump start your rankings and get noticed quickly.

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