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What Does It Cost To Hire an Inbound Marketing Consultant in the U.S?

Posted by Ben Seldon

It seems that the costs for almost everything are increasing.  Even United States inbound marketing consultant costs can be a bit intimidating at first.  But with the right research, you can find the perfect partner and get the best return on your investment


Cost to Hire an Inbound Marketing Consultant

There are three key items to evaluate when looking at United States inbound marketing consultant costs:

  1. Bundle or itemized – some firms provide a set of services that are bundled together for one price.  Other consultants may have an itemized list of services that are billed individually.  The best consultants will offer a choice between the two and provide a set of services that are tailored to your specific needs.
  2. Types of services – some consultants may focus on one area of services, such as search engine optimization (SEO).  You may go to one firm for one service, and then another consultant for a different service.  The better marketing service providers will have a comprehensive service offering that can include content such as blogs, e-books, email newsletters, social media and more.  Also check for HubSpot certifications to make sure your provider is well trained on the inbound marketing services so you can get quality results faster.
  3. ROI – your return on investment (ROI) should always be considered for marketing projects.  Costs for SEO or pay-per-click can get out of control quickly.  Think about key performance measures to calculate your ROI.  This may include number of visitors for pages, conversion rate, leads generated, or other items.  Set realistic goals based on your current metrics and then the results after implementing marketing services.  Agree with your marketing consultant on the goals and the method used to measure.

United States inbound marketing consultant costs can be managed well when you first choose the service provider that matches your business needs.  Look for a HubSpot certified company that will take the time at the beginning to learn about your company products and services without immediately pressuring you to buy a package of services.  Marketing consultants that show flexibility are better equipped to help you achieve your specific marketing goals.

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