And Why Do I Need To Do It?

Email marketing, as opposed to lead nurturing, is about fostering current relationships with your customer base and educating them on new information without being overly intrusive.

All emails should have a purpose warranting a reason to fill somebody’s inbox with what you’re saying. An example of a good reason to email someone is if your company has recently completed some analysis that you want to share, a new product or service you offer, a new location you’ve opened up, or if you’re having a special sale.