And Why Do I Need To Do It?

Pay-per-click, aka sponsored results, are the 10 results of a search query that are often highlighted in yellow in the top and right side bar. A PPC campaign chooses the words it wishes to sponsor and pays every time a searcher clicks on that text ad. This accounts for about 10-15% of all clicks on the page.

Given that it comes with a cost, it is not right for everyone. A PPC campaign can be a very profitable marketing effort, but only under the right circumstances. Typically, this will work if what you’re selling is very expensive ($500 and up) or you’re in an incredibly niche market that doesn't have many other PPC campaigns running, which drives up the cost-per-click.

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